The Hometown Heartbeat Challenge
Maybe you have seen windows and doors in Lincoln’s business district painted up with hearts, an unstable graphic EKG representation and/or a heart. Maybe you’ve noticed hearts being hung on doors or windows on residential properties around Lincoln. Maybe you’ve seen photos of these painted windows and doors on Facebook accompanied by #hometownheartbeat. Carly Errebo, owner of Seirer’s Clothing in Lincoln is hoping you will see more and more of this over the next two weeks.
Carly’s daughter, Shelby, has been marketing director for Seirer’s Clothing since graduating from Wichita State with a marketing degree, and has been instrumental in expanding the company’s on-line presence, participating in purchasing trips and helping create in-store promotions. Now Shelby has designed a campaign bigger than Seirer’s Clothing, bigger than Lincoln, and maybe even bigger than Lincoln County. Shelby has created the Hometown Heartbeat Challenge.
Knowing first-hand what the pandemic and stay-athome order has meant to non-essential small businesses, Seirer’s Clothing has taken creative measures to keep business alive as much as possible during the last few months. Besides selling through Shoptiques. com, which she has for several years, Carly “goes live” on Facebook three times a week, Shelby creates Tik-Tok videos and posts them to the store ‘s Facebook page, and Carly has offered mail-order, delivery and curb service, all of which have helped keep a minimum amount of business even with her doors closed.
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